The Small Business Owner

What is it about the small business owner that makes him or her different from other people. Is the small business owner smarter than everyone else? It's possible, although I've met quite a few business owners that could barely form a sentence, and yet did very well in business. Is the small business owner a natural salesperson? I've found that many people in the field of business are not necessarily great at selling a particular product or service.

So, if it isn't necessarily a great sales mentality or intelligence that makes a small business owner unique from his fellow men and women, what is it that sets them apart from the herd?

The one trait that I've found all small business owners possess, and this may not be surprising for some of you, is confidence. Business owners must be supremely confident in their ideas, themselves, and in all facets of their daily lives. Now, confidence is distinctly different from cockiness. Confidence is the ability to hire good people and provide them with the tools for success. Cockiness is the belief that nobody can every be as good as yourself - and this person is doomed to fail in business. No person can be all things...

So, what do you think is the most important personality trait in a business owner?
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If you'd like to find out what other business owners are talking about, please visit FranchiseBuster.com

Franchise Benefits - Part 2

In my last blog post I discussed one of the biggest benefits to a franchise - consistency of expectation. Because a franchise is by definition part of a larger organization, it is possible to standardize products and processes.

Another advantage to a franchise operation is the pooling of resources for a common good. If you own a small business that is not part of a franchise, you are entirely responsible for your own advertising costs. However, as a franchisee, you will often pay a monthly fee to the owning company for purposes of nationwide and regional advertising. Think for a second about all of the commercials you see in a given day. How many of them are for a business that currently offers a franchise opportunity?

It would be incredibly expensive for an individual franchise to purchase national advertising time during a prime-time show or sporting event. However, when the resources of thousands of franchisees are pooled, it is possible to expand the effectiveness of these advertising dollars. Instead of spending 100% percent of the required cash for an advertisement, a franchisee will pay a small percentage of the cost but will receive 100% of the benefits.
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There are many other benefits to a franchise opportunity. If you'd like more information, please visit Franchise Buster.com.

Franchise Benefits

Many people that decide to open their own business are not at all familiar with the process. Opening a franchise can be a great small business option because a franchisee is provided with many of the tools in the format of corporate training and instructional materials and support. Ongoing marketing assistance and financial planning assistance are another two advantages of a franchise operation.

Think of how many franchise locations you pass by on your way to work. Even if you live in a fairly small town, I imagine that you probably pass between 5-10 different locations. Restaurants, car repair shops, grocery stores, banks, etc. All of these business opportunities lend themselves to the franchise concept.

Perhaps the biggest advantage to the franchise concept is name recognition. It's difficult to put a price on this advantage, but it is the main reason why franchise corporations charge a significant price to be part of their organization. Think of it this way - if you're in an unfamiliar town and need to find a place to eat, are you going to choose Joe's House of Grub or McDonald's? Joe might make a mighty fine hamburger, but you're probably going to choose McDonald's because you know exactly what you're going to get. A Big Mac in St. Louis tastes the same as a Big Mac in Sioux Falls. This familiarity is a tremendous advantage to the franchisee.

That's all for now...

Stay tuned to learn more about some of the other advantages to franchising.
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To learn more about franchise and small business opportunities, please visit Franchise Buster

What Is a Franchise?

What is a franchise? It's a question that I've heard from a lot of folks over the past few years. While most people have heard the term, it's not always clear what the term relates to. Some might be familiar with the more famous examples of a franchised business through the success of various fast food establishments - McDonald's, Subway, Burger King, etc. These examples are helpful in beginning to describe the essential elements of a franchise.

In its most basic sense, a franchise is a business or opportunity offered by a central company that maintains certain standards and requirements for continued operation. A franchise operation often requires the payment of a "franchise fee" and requires that its owners maintain certain standards for advertising, facility maintenance, and overall operation.

Next time, we'll talk about a few of the advantages to selecting a franchise operation...
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To learn more about franchise and small business opportunities, please visit Franchise Buster

Welcome to the new Franchise Buster blog!

Welcome to the inaugural post of the new Franchise Buster blog. Throughout the next days and months we'll be discussing many topics related to advertising, small business, franchises, and many other issues of an interesting and informative nature.

We hope that you'll return often to learn more about who we are and what we do.

If you'd like to learn more about starting your own franchise or would like to contact us personally, please feel free to visit www.FranchiseBuster.com

Thanks!